Ali Azarmi has been part of the Middle East’s advertising industry since 1987. Graduated and started his career in London working for Publicist Graphics and then moved to Dubai as ECD of BBDO until 2004 and has been working as advertising consultant on project basis since. In 2008 Ali and Mehdi established Joy Films in Dubai and Lebanon. Ali is based in Dubai.

Languages: English, Farsi

Mehdi established Joy Films in London in 1995 after his phenomenal success as the director of some of the most iconic TV Commercials. His inventiveness and creativity continues just as potently today. Mehdi Directed two feature films under Joy Films, Leo, Featuring some of Hollywood’s greatest and Killing Joe. A period drama for which he was Oscar nominated.

Nima is Joyfilms no-nonsense Senior Producer. Not only is he resourceful, calm and client-friendly – he is an excellent problem solver and an absolute pleasure to have on the team.

Languages: English, Farsi

Resilient and charming is Joyfilms' Business Development Director. Responsible for new business development and overall growth of the company. She might be petite, but she packs a punch.

Languages: English, Farsi

Sandeela is our primary point of contact with clients in Dubai. A people’s person who excels at servicing by ensuring proper communication & building healthy relationships with clients.

Languages: English, Arabic, Urdu, Hindi

Languages: English, Arabic

Calm, reliable, and a go-getter, Noha is the producer’s right-hand. Possessing an educational background in film and extensive experience as a producer in Egypt, Noha has an effective understanding of all aspects of production and knows how to get the job done.

Languages: English, Arabic

Varunn is the company’s liaison to directors, also assisting the producer with research and other key production requirements. Reliable, organized, and creative, Varunn possesses a film educational background and production experience in Los Angeles, making him a valuable asset to the team.

Languages: English, Hindi