Ali Azarmi has been part of the Middle East’s advertising industry since 1987. Graduated and started his career in London working for Publicist Graphics and then moved to Dubai as ECD of BBDO until 2004 and has been working as advertising consultant on project basis since. In 2008 Ali and Mehdi established Joy Films in Dubai and Lebanon. Ali is based in Dubai.

Languages: English. Farsi.

Mehdi established Joy Films in London in 1995 after his phenomenal success as the director of some of the most iconic TV Commercials. His inventiveness and creativity continues just as potently today. Mehdi Directed two feature films under Joy Films, Leo, Featuring some of Hollywood’s greatest and Killing Joe. A period drama for which he was Oscar nominated.

Manojhas over 20 years of Finance & Accounting experience, across a variety of industries in UAE & the Middle East.His diligence combined with his jolly persona makes him a joy to work with. A former Badminton champion and a keen gym enthusiast means that it pays to be in his good books.

Languages: English. Hindi.

Elsa is a solution driven producer and has been a strong team player since joining us. Her professional experience in both the Middle East and Europe have opened her to a dynamic way of working. Additional to this, she has a passion for directing and script writing - with some of her short films winning awards all over Europe and Lebanon.

Languages: English. Arabic.

Nima is Joyfilms no-nonsense Senior Producer. Not only is he resourceful, calm and client-friendly – he is an excellent problem solver and an absolute pleasure to have on the team.

Resilient and charming is Joyfilms' General Manager. Responsible for new business development and overall growth of the company. She might be petite, but she packs a punch.

Languages: English. Arabic

Languages: English. Arabic.

Nikita has been part of the Joy Films team since moving to Dubai in 2015. Before coming to Dubai her passions lied mostly within creative arts, her experiences as an actor and writer involved working with the BBC, RNCM, National Youth Theatre and Polydor Records. Since being part of the Joy Films team her love and talents in production have grown tremendously, and continue to develop each day.

Languages: English, Hindi, Spanish

Anju is JoyFilms all–round Editor, Digital Imaging Technician and expert in sound engineering. He is experienced in working with human stories, short films, TVCs and studio recordings.

Languages: English. Arabic.