Joy Films

1/JBR – It Could Be For You

Prepare yourself for another suave performance by DP's resident James Bond. We've put him back on screen with more reasons to pack our bags and move to 1/JBR. A great team player who truly immersed himself in the whole experience.

Sprite Russia

Shot in Cape Town for FCB South Africa, this dramatic yet amusing film cleverly positions Sprite as a peace-maker that even Aliens can't refuse.

Dubai Tourism Stay Sunny

Stay Sunny

Directed by Harald Zwart, a true European escaping the cold weather to shoot in Dubai. He brilliantly captured the message in this humorous and relatable ad.

I am BMW

I Am BMW

With the help of Nigel Simpkiss, distinguished Top Gear director, we crafted a beautiful film that exceeded online video standards.

Union Fortress 2

Union Fortress 2

We joined forces with Hollywood director Harald Zwart and the UAE Armed Forces to create an action-packed series. 5 teasers and one TVC were produced to promote the second edition Union Fortress event, where we were commissioned to create real life scenarios of fighting against the enemy.

1JBR/Dubai Properties

Not Everyone’s Cup of Tea

Dubai Properties takes a spin on typical real estate advertising messaging where there is something for everyone - 1/JBR bravely states - "it's not for everyone."

Dubai Racing channel

DRC – Racing is Life

A rare falcon, the Sheikh's Arabian horses and one of a kind racing camels are only a few of the things that make this an epic ad.

Etisalat - A Smile A Day

Etisalat – A Smile A Day

Alongside Caviar Creative and Director Dax Martinez-Vargas, we spent 3 days capturing the experience of living a day in the life of Etisalat’s ‘Smiles’ scheme members.

Lux Soap Dress film production

LUX

Distinguished fashion designer Abed Mahfouz was commissioned by Lux to create a fashion statement to capture the essence of Lux fragrance - resulting in the world’s first dress made from soap expressed in the most alluring way possible.

Lindt and Roger Federer

Lindt – Escape Into A Moment Of Bliss

With only 6 hours to shoot this promotion for Lindt's new Mango and Creme flavour, Director Roger Fedrat excelled in capturing this no-brainer trade between Roger Federer's career and the irresistible new chocolate.

City walk

CityWalk – The Urban Living Destination

CityWalk is a great tribute to the rising urban culture in Dubai. Celebrating the street life in style, living for the moment with nothing to prove. A perfect fusion of fashion, architecture, cuisine and ambience which remind us of memorable travels far from the maddening crowds.

Atlantis the Palm

Atlantis – A World Away From Your Everyday

Life is too short. Break away from the ordinary and experience a parallel world of relaxation, adventure and fun in this TVC we produced for Atlantis the Palm.

DMI

DMI

Directed by the talented Tania Oakes, this film takes through a visual journey expressing the role of time in each of our's existence.

Galaxy Flavours

Galaxy Flavours

This TV promotion is a competition set up between three celebrities; Danielle Rahme, Lady Fozaza and Nelly. All three represent a new flavour by Galaxy as they plea to the audience for their vote.

Etisalat - The No Drama Network

Etisalat – The No Drama Network

A campaign of TVCs promoting the need for faster services Hollywoodized, replicating epic dramas. Etisalat is the UAE's leading telecommunications operator and one of the largest corporations in the GCC. As well as establishing several "firsts" over almost four decades of operations, Etisalat has deployed many innovative mobile and fixed technologies that have helped the UAE maintain its position as a leading global ICT economy.

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