The idea was that if the population of one side of the planet jumped to the ground at the same moment, would the effect be felt at the other side of the globe? The idea of showing the population standing still in various locations is what excited Mehdi to direct this TVC. The budget was a real challenge so we ended up in Brazil over three weeks. To find locations that the cast can climb and gain height was a true headache but at the end it all worked out. Two versions were shots one for Eastern hemisphere and the other for the Western side.