JoyFilms

Puck Man’s Work

Puck Man's Work

"As far as gender equality goes, there are many progressive males in this region trying to make a positive change happen for their women peers. We were asked to shoot an awareness campaign for Puck Arabia to encourage young boys and men to #LendAHand this Ramadan and show that it’s not taboo for men to be seen helping women around the house. Daring idea conceived by FP7 creative team for Puck Arabia."