LUX

LUX

Distinguished fashion designer Abed Mahfouz was commissioned by Lux to create a fashion statement to capture the essence of Lux fragrance - resulting in the world’s first dress made from soap expressed in the most alluring way possible.
Given the intricate nature of the dress and the materials used, we only had one chance to get the perfect shot of the model in and out of the water.
Shot in Beirut over two days for Wondermann Dubai with the support of a wonderful Lebanese crew who made it all possible.