JoyFilms

ITP – House of Bazar

ITP - House of Bazar

At the 10yr anniversary of Mall of the Emirates, Harper’s Bazaar celebrated in style with a new concept for their consumers, by turning a one dimensional magazine into a tangible experience with ‘House of Bazaar’ – a constructed house with each room representing all the different sections of the magazine. The bedroom for fashion, the kitchen for wellness, the boudoir for beauty and the gallery for art. Each room was hosted by Harper’s Bazaar Editorial team who were transformed into live show presenters. The experience also offered consumers the chance to talk with well-known figures in the art and fashion world as well as actually being able to sample fashion and food items.