First AbuDhabi Bank (FAB)
First AbuDhabi Bank, otherwise known as FAB because that’s what it is, FAB. Here’s why:
When you think of a bank, there should only be one in mind - FAB. The choices are endless & limitless with FAB Travel Card.
The campaign’s vision is positioned the viewers in the driver’s seat providing them complete control of how the story unfolds through 3 parallel stories. It’s interactive, interesting and a new take of a modern film.
Shot during the challenging COVID restrictions made easier by a fab crew, agency and client support.