Etisalat – A Smile A Day

Etisalat - A Smile A Day

Whether you’re a shopaholic, foodie, movie buff or adventurer - getting rewarded for doing the things you love has never been easier. Alongside Caviar Creative and Director Dax Martinez-Vargas, we spent 3 days capturing the experience of living a day in the life of Etisalat’s ‘Smiles’ scheme members.
Because the yellow heads were so big, the cast found it difficult to look anywhere below eye length. This lead to re-shooting the fist-bump scene 27 TIMES because they kept missing each other. It was entertaining, to say the least.