JoyFilms

Etisalat Pinoy

Etisalat Pinoy

When Etisalat wanted to produce a 30′ TVC within 4 days and limited budget, Streetwise team stepped up to the challenge. The creative idea being that the Etisalat offer for Phillipinos is so tempting that everyone wants to be Philipino. We took all 12 selected cast to the shoot and improvised lines for each. The result was that Etisalat decided to create 2 x 45′ spots and four 20′ individual spots per character. The cast became celebrities among the Pinoy community overnight.