JoyFilms

Emirates Hello Cirrus

Emirates Hello Cirrus

"Emirates welcomes a new addition to the family. The little CIRRUS Training Aircraft meets big brother A380. The concept shows the human side of Emirates through the story of curious CIRRUS exploring its new home. The challenge was to convey emotions through the aircraft through visual storytelling. Using camera angles, camera motions, editing and music, we managed to give the inanimate objects a human touch and show the human side of Emirates in everything they do. Great thanks to the brilliant marketing team at Emirates for trusting us to bring this great idea to life. And a special thanks to our hero CIRRUS for a great performance. Read the Emirates ‘Hello Cirrus’ Case Study to find out how many hearts little Cirrus stole on social media."