JoyFilms

Deichmann Button

Deichmann Button

Ladies love metal studs, it can be applied to dresses, hats and even better - shoes. This was a pure style shoot depicting an imaginative world of floating studs that we can walk through and get to our product. The path had to be built for real which was a very hard engineering challenge given there was no support. This was part of series of TVCs from the giant German shoe manufacturer, each depicting a specific feature.