#JoyClassics - Chevrolet Balls

A simple shoot and crazy concept successfully delivered using clever drivers. Most of the interactions between the balls and the cars were done in real life, apart from a few shots that were impossible.

#JoyClassics – Guardian ‘Lost’

One man, one room, no special effects. A simple brief created with a huge impact through great casting and performance. Mehdi Norowzian exceptionally pioneered the signature style and editing of this classic Joy Films ad.

#JoyClassics – Johnnie Walker ‘Coliseum’

We shot with a lion and a legend in this classic Joy ad for Johnnie Walker. Harvey Keitle was a true superstar working in the hot and dusty conditions of a coliseum in Tunisia while having a stomach bug. Working with a lion was not as dangerous as we thought, but being half a meter away from it when it decided to show its teeth was a sobering moment.

#JoyClassics – AOL Vanessa

A sweet and heartfelt classic Joy ad for AOL that gets you into the winter spirit. We were challenged to make a make a massive area of land look like it had been snowed on by blowing liquid paper that set to look like snow. The rest was a breeze. The lead talent was discovered from this film and went to win the 'Best Actress Award' in the Advertising category - now she stars in the hit series 'Black Mirror.'

#JoyClassics – Evian Seniors

With such extensive experience in the film and advertising industry, finding a gigantic swimming pool for a set and casting was the easy part of making this classic Joy ad. The hard part? Co-ordinating 24 naughty seniors to move in harmony. The whole film was shot in the swimming pool with mill post creating the dome.

#JoyClassics – Adidas ‘The Match’

It took three motion control cameras running in three separate studios to achieve this action-packed film for Adidas. A typical day on set included firing water cannons and working with David Beckham – both of which were unheard of on a film set back in those days.