A Multi-year agreement between the Obamas and Netflix

A Multi-year agreement between the Obamas and Netflix

Netflix has announced a multiyear deal with the former US President, Barack Obama and First Lady, Michelle. The Obamas will produce “a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.”

Post-presidency; this deal gives the couple an international platform to reach millions worldwide. For the same the Obamas have set-up Higher Ground Productions “as the entity under which they will produce content for Netflix,” Netflix said.



The Obamas mentioned that they want to harness “the power of storytelling” to promote common values. “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life with a wider audience, said Barack Obama. He continued, “That’s why Michelle and I are so excited to partner with Netflix. We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the wider world.”

Netflix’s Chief content officer, Ted Sarandos feels “incredibly proud” as such “highly recognized public figures have chosen to make Netflix the home for their formidable storytelling abilities.” He also claimed that the Obamas are “uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.”

The New York Times had reported back in March about a potential Netflix feature on Barack Obama that would highlight inspirational people and stories; while another potential show that will witness him hosting conversations on issues like health care, voting rights, immigration, climate change and foreign policy among others.


Sources: CNBC, PBS, NYTimes