A sweet and heartfelt classic Joy ad for AOL that gets you into the winter spirit. We were challenged to make a make a massive area of land look like it had been snowed on by blowing liquid paper that set to look like snow. The rest was a breeze. The lead talent was discovered from this film and went to win the 'Best Actress Award' in the Advertising category - now she stars in the hit series 'Black Mirror.'
A simple shoot and crazy concept successfully delivered using clever drivers. Most of the interactions between the balls and the cars were done in real life, apart from a few shots that were impossible.
One man, one room, no special effects. A simple brief created with a huge impact through great casting and performance. Mehdi Norowzian exceptionally pioneered the signature style and editing of this classic Joy Films ad.
We shot with a lion and a legend in this classic Joy ad for Johnnie Walker. Harvey Keitle was a true superstar working in the hot and dusty conditions of a coliseum in Tunisia while having a stomach bug. Working with a lion was not as dangerous as we thought, but being half a meter away from it when it decided to show its teeth was a sobering moment.
With such extensive experience in the film and advertising industry, finding a gigantic swimming pool for a set and casting was the easy part of making this classic Joy ad. The hard part? Co-ordinating 24 naughty seniors to move in harmony. The whole film was shot in the swimming pool with mill post creating the dome.
It took three motion control cameras running in three separate studios to achieve this action-packed film for Adidas. A typical day on set included firing water cannons and working with David Beckham – both of which were unheard of on a film set back in those days.
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Joy Films Dubai
Dubai Studio City
Block 4, Office 505-506